To celebrate the first United Nations World Bee Day, Citadel Insurance teamed up with The Malta Beekeepers Association to raise awareness about bees that play a vital role in global ecosystems including Malta’s. World Bee Day aims to emphasize the bees’ contribution to sustainable development and the threats bees and other pollinators combat for survival.
Beekeeping and honey production are old traditions in the Maltese Islands, the only island whose name originated from honey, nicknamed ‘land of honey’. The Greeks called the island ‘melite’ which derives from the Greek word ‘meli’ which translates to honey. The Romans called it ‘melita’ and it was under the Arab rule that ‘melita’ was changed to Malta. Maltese honey was and still is considered a delicacy and its export dates back to the Roman period. The Maltese Apis Mellifera Ruttneri bee is highly active and resistant to certain diseases.
Interestingly, a hive of bees will fly about 90,000 kms to collect one kilo of honey and it takes 2 million flowers to make 1 jar of honey equivalent to half a kilogramme. They are responsible for pollinating 70 out of the world’s top 100 food crops. Additionally, honey is the only food that includes all the substances necessary to sustain life including enzymes, vitamins, minerals and water.
Malta is no exception to the worldwide phenomenal of the rapid decline of bee species. Over the last few years, bees have been dwindling due to fewer wildflower-rich habitats and pesticides. Mario Sant from the Beekeepers Association, whose ancestors’ connection to beekeeping dates back to 1898 said, "The Malta Beekeepers Association will be holding an exhibition at San Anton Gardens on 20May 2018 between 9am and 6pm to increase awareness about this tiny insect which Citadel will be supporting.”
“We are happy to support campaigns such as World Bee Day” said Angela Tabone, Managing Director of Citadel Insurance plc. “As part of our commitment to the environment and corporate social responsibility, we join other countries to raise awareness about this crucial cause. Bees are vital to the global food chain and as Albert Einstein was famously quoted "If the bee disappeared off the surface of the globe, then man would only have four years of life left. Remove the bee from the earth and at the same stroke you remove at least one hundred thousand plants that will not survive.” In the next months, we will be holding a number of initiatives to support the Association on awareness campaigns. During World Bee week we launch our first activity and will distribute a token of honey from our branches to also promote healthy living."
Citadel offers a full range of insurances, from life to home, motor, marine, travel, health and business. Contact on Freephone 8007 2322, www.citadelplc.com, mobile app or visit Head Office in Floriana; Branches: Naxxar, Haz-Zebbug, Mosta, Gzira, San Gwann, Paola, Zejtun, Gozo.
Citadel Insurance plc is a company authorised under the Insurance Business Act and is regulated by the MFSA.