Citadel Corporate Identity Evolution

As with all progressive companies, Citadel has always operated with a strategic view to the future and the adoption of its new corporate identity back in 2005 has built on an established reputation for well planned, innovative products and services. In today’s progressive world, there is always the need to modernise and stay one step ahead, and a fresh, dynamic outlook has been encapsulated in the company’s forward looking new corporate identity.

The current corporate logo embodies Citadel’s philosophy of a customer-oriented company by positioning the customer at the very heart of all its operations. As can be seen in the logo, three concentric dotted ‘C’s rotate around the customer because every department at Citadel is focused on the customers’ needs, whether they are an individual, SME or large organisation.  The original thinking behind the logo was based on Citadel’s need to express the protective aspects of its business in a contemporary sense.

The new logo projects the unifying aspects of the insured with the insurer and delivers a corporate dynamism which is both contemporary and futuristic. The symbol ‘Citadel’ has been released from the box it previously sat in and has been redesigned to

promote a freedom of choice for the consumer whilst projecting a memorable, fresh and pleasing approach to the various insurance policies that Citadel offers. It’s about change, movement, rotation, protection and investment. It’s about the customer and Citadel’s insurance promise.